The Easy Way to Write a Bunch of Content
POSTED BY THE ALGERNON
3.23.2018 | CONTENT DEVELOPMENT
If you don’t continually add and update content on your website, you’ll have nothing to rank for on Search Engine Result Pages (SERPs).
Since you’re reading this article, my assumption is that you don’t need an in-depth explanation of the importance of creating content. Instead, you’re wondering how this task can be made easier for you.
I have the solution.
Let’s consider that you are tasked with writing twenty-four blog posts over the next twelve months, an entirely reasonable strategy if you wish to be considered an authority in your market.
Most won’t begin any task if it’s perceived as being next to impossible to do. Remove from your mind that this is something to be dealt with all at once. It’s not. You don’t run a marathon by sprinting the entire way.
So how is this done?
Follow these five easy steps to start creating content the easy way:
Psst… there’s an infographic of this topic at the end of this post.
1. Begin by having a meeting with the key stakeholders of your organization to discuss topic ideas.
Tell those who will attend what the meeting will be about. This way they can start listing content topics beforehand.
Even with just a couple of people, this should only take about fifteen minutes or so.
2. Brain storm topics for your articles.
These will serve as the subject and title for your posts.
Ensure that everyone knows that any topic is game, so long as it’s something to which you think potential customers will relate.
For example, if you run a plumbing business, what are the most frequently asked questions you hear from customers? What are the top 5 most common plumbing issues? How can you save money with preventative maintenance? How do you prevent your pipes from freezing in cold weather?
3. Create bullet points beneath each topic.
These will serve as your paragraphs starters. So, from an example above:
How to Prevent Your Pipes from Freezing in Cold Weather
- Close crawl space vents
- Open cabinet doors that have pipes inside
- Cover outdoor spigots
- Trickle water through the indoor spigot farthest from your home’s water source
NOTE: Often times you’ll find that some of these bullet points can be entire articles on their own. So copy them to your topic headings, then bullet point them too.
You’re ready to write your article. Now it’s as simple as picking a topic, then filling in content beneath the title and each bullet point.
How easy is that?!?!
So easy that you should be able to knock out at least 1 – 2 articles each time you sit down to write.
5. Let the article rest.
Don’t post the article for at least a day or two, if not longer. Over this time re-read the content to ensure that it’s clear, concise and will make sense to potential customers.
And by all means, have someone proof it for you.
Now you’re ready to post the article to your blog, or whatever you call that section of your website. And be consistent with your posting schedule. Those who follow your content expect to see these updates on a regular basis, no matter what that may be.
But that’s not all.
You’re done with the writing, but there are things you should remember to always do when creating content:
REMEMBER TO link to similar articles on your website within the post’s content. This offers the person reading your article additional content they may like. This also keeps them on your site longer, which counts as a positive ranking factor for your page and website.
REMEMBER TO list similar articles as links at the bottom of your post. For example, you may say “If you enjoyed this article, here are some others you may like”, then list and link them. Again, giving the reader more of what they want and keeping them on your site longer.
REMEMBER TO provide a subscription pop-up to your eNewsletter, or other resource your potential customers may find useful. Email is still the most effective way to communicate with people, so continually add to this list.
REMEMBER TO repurpose this content to your social media sites, eBlasts, and similar, client-facing platforms. The content you create can be seen by potential clients at any point within the sales funnel. Get it out there so that it can start working for you.
You must have content if you ever want to outrank your competition. The sooner you begin, the sooner you’ll begin to increase the amount of traffic to your website, followed by an increase in your revenue.