If you’re not doing it purposely, you’re wasting your time.
We see it too often. Companies creating content because that’s what they’ve been told to do. Most often, it’s a complete waste of time and resources.
First ask yourself “Why are we creating this content?” Every blog post, eBlast and social media post should be done with a specific goal in mind. Once you know why you’re creating content, you can then craft it so it will illicit the response you want.
Or whatever you wish to call this section of your website. Create content that helps you reach goals.
Again, created with purpose. Plus, great content here inspires people to forward it for you.