6 Ways Small Businesses Can Create Brand Awareness


Brand Awareness Definition

First off, let’s be clear as to what your brand is and is not.

You brand is not your logo or tagline, your color palette, your fonts, letterhead, signage and so on. These are all of the complimentary elements that help make up your brand.

Your brand is, as Marty Neumeier puts it in “The Brand Gap”, “A person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” This resonates with us at The Algernon.

But before anyone can feel anything, or say anything about your brand, they have to know about it. It’s your brand recognition that is paramount when trying to sell your product or service.

Increase Awareness Around Your Brand

There are many ways to go about a brand awareness campaign, but we’re keeping within the context of Small Businesses. Generally speaking this means limited resources.

Below is an infographic of actionable items you can begin doing today. And the best part is that every single one is very affordable.

Click on the image to view a larger version.