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WE ARE AN INBOUND MARKETING COMPANY

First, we optimize your places on the web. Then we drive traffic to them, converting visitors into loyal customers.

You know what keeps us shaking our heads?

Marketing agencies. They’re happy to build you a new website, invoice you, then wait the two or three years until you come back wanting updates or a new design.

But you know what? If your website is like most, it’s not getting found. You spend $10 – $50K on your website, and it’s not converting site traffic into customers.

Does that align with your business goals? We didn’t think so.

Websites should be found. Website should convert traffic into customers. We optimize your website and supporting digital assets to do just that.

Search Engine Optimization

If you spend time and money on a website, you want to make sure people can find it. Some search engine optimization efforts happen quickly, but others can take time to start paying off. Done correctly it’ll eventually run on auto-pilot, and it’s worth it.

Pay Per Click Advertising

Whereas search engine optimization can take time to start showing its worth, pay per click advertising campaigns can begin working for your business starting tomorrow. Advertise on search engine result pages, social media sites, or wherever your customers may be.

Content Development

Content is one of the most effective ways to drive traffic to your web assets, and convert visitors into lifelong customers. But content creation without a clear and repeatable plan is a waste of time. Create content that answers your customers questions and problems.

eNewsletter Campaigns

To this day regular eNewsletter campaigns are still the best at communicating with your current and future customers. Never waste your time distributing eNewsletters simply because others in your industry do it. Email campaigns, like content creation, must be done in line with your business goals, then measured for effectiveness.

Website Design

So, we can drive a world’s worth of traffic to your website, but if the site itself isn’t designed sufficiently, visitors will immediately click away, killing your website analytics, and your rankings. As with all marketing materials, websites must be designed within the parameters of your business goals and customer personas.

Marketing Analytics

How do you measure your marketing efforts? How do you measure your SEO company? We use analytics to measure all marketing campaigns. Once we know how well, or not well, we’re doing, we can adjust accordingly.

 
 

Increased Traffic + Clear Calls to Action = More Customers

Our Work

See what it’s like to work with us. We utilize process-driven techniques, tailored to your individual business.

  • WEBSITE DESIGN, MESSAGING
    COMPREHENSIVE DEVELOPMENT STRATEGIES
  • SOCIAL MEDIA STRATEGY, WEBSITE DESIGN, IDENTITY
    NEUBYRNE

THIS IS WHAT IT’S ALL ABOUT

We are so thankful for all of the wonderful people with whom we get to work.

CLIENTS

The Algernon
Mail To:
2920 West Broad Street
Suite F17
Richmond, VA 23230

  804.601.8098
  info@thealgernon.com